| COURSE MATERIALS |
| Week 1 | Introduction to Entrepreneurship - • Basic Concepts: Organizations; Management; Manager, Professional, Entrepreneur
- • Characteristics of Entrepreneurs and Common Myths
- • Types of Entrepreneurs
- • Corporate Entrepreneurship
- • Career Choices for Graduates
|
| Week 2 | Creativity and Educated Search: Finding a Business Idea - • Innovation and Invention
- • Creativity and the Risk of Failure
- • Managing Creativity and Innovation in Enterprises
- • Industry Analysis
- • Life Cycle of Industries, Markets and Products
|
| Week 3 | Pitching Your Idea: How to Find and Communicate a Burning Need - • What is a “Need”?
- • Checking your assumptions with data and customers
- • Fundamentals of an Elevator Pitch
- • Communication strategies for impact
|
| Week 4 | Developing your Idea: Towards Crafting a Business Model with a Team - • Fundamentals of Teamwork
- • Establishing Entrepreneurial Teams
- • Identifying Problems in Your Idea
- • Business Model Concept
|
| Week 5 | Business Model Generation - • Building Blocks of a Business Model
- • Value Creating Relationships in a Business Model
- • Types of Business Models
- • Finding Your Problems and Pivoting
|
| Week 6 | Entrepreneurial Marketing - • Basics of Marketing
- • New Marketing Tools for Startups
- • Guerilla Marketing
- • Word-of-Mouth Marketing & Social Media Marketing
- • Marketing of Technology Products
|
| Week 7 | Planning your Production and Delivery of Your Value Proposition - • Producing Your Value Proposition
- • Develop In-House or Outsource?
- • Costs and Core Competences
- • Facility Planning: Location, Layout and Logistics
|
| Week 8 | Finance for Entrepreneurs - • Basics of Finance
- • Reading Basic Financial Statements
- • Valuation of Business Plans and Companies
- • Types of Investors: Angel, Incubator, VC, PE
|
| Week 9 | Business Forecasting & Scenario Analysis - • Internal and External Factors for Start-ups
- • Fundamentals of Forecasting
- • Developing Scenarios: Best Case, Most Likely, Worst Case
- • Ratio Analysis and Basic Financial Indicators for Scenarios: NPV, IRR, EBITDA, …
- •IMPORTANT: MIDTERM PRESENTATIONS by PROJECT GROUPS
|
| Week 10 | Organization Design & Leadership - • Understanding Structural Alternatives for Start-ups
- • Mechanistic, Organic and Network Structures
- • Basic HR Issues for Start-ups
- • Types of Leadership and Turkish Business Leaders
- • Keeping the Startup Spirit and Entrepreneurial Culture
|
| Week 11 | Break: Holiday |
| Week 12 | Drafting Your Business Plan: Putting Pieces Together - • How to Prepare and Format a Business Plan
- • Business Plan Factors and Assumptions
- • Solving Internal Coherence Problems
- • Getting Ready for Hard Questions
|
| Week 13 | Communicating Business Plans - • Fundamentals of Business Communications
- • Revisiting Your Elevator Pitch
- • Strategies for Effective Presentations
- • Using Visual Materials in Your Presentations
- •IMPORTANT: PROJECT PRESENTATIONS by PROJECT GROUPS on May 10th, Saturday
|
| Week 14 | Legal Issues for Entrepreneurs - • Founding a Company as a Legal Entity
- • Building a Legal and Moral Framework Between Shareholders
- • Exit Strategies
|